Marketing Director

Job Description Summary
The primary purpose of your job position is to assist in planning, developing, organizing, implementing, evaluating, programs as they relate to the admissions and intake processes and activities of new patients, in accordance with current existing federal, state, and local standards, as well as our established policies and procedures, to assure that medically related emotional and social needs of the resident are met/maintained on an individual basis. This includes patient and family education and orientation before, during, and after admission, counseling and problem resolution as needed, and inter-departmental coordination of same. It also includes responsibilities for community outreach and education as outlined below, and as needed at the direction of your supervisor. This is a Director level position with reporting responsibility to the Administrator. The position may be classified as salaried exempt and is justified by a program requiring at least 50% of time dedicated to the management of the department and personnel.
· Conduct outreach and education on facility services and availability of patient care services to professional contacts, such as physicians, hospitals, related medical professionals, and discharge planners.

· Conduct outreach and education on facility services and availability of patient care services to professional agencies and organizations, such as public health agencies, senior citizen groups, organizations serving disabled persons, and state, county, and

local medical societies, or other similar groups and institutions.

· Conduct outreach and education on facility services and availability of patient care services to prospective patients, their families or responsible parties, or other related individuals or entities, in multiple locations, including but not limited to hospitals at bedside, assisted living or other congregate living environments, homes, or any other locations in which individuals who may need facility services may be located.

· In performance of the outreach and education, make known what facilities, services, capacities and availability exist for persons who require this information, relative to the provision of patient care, as well as to serve other purposes such as the exchange and evaluation of medical information for purposes of potential placement.

· Bedside or other location specific review and evaluation of patients for the purposes of the above, as well as appropriateness for consideration of admission to the facility for purposes of patient care and access to services offered.

· Provision of written, electronic, or other formatted materials that provide information and education on the services, operations, and other data that contribute to an understanding of the role and function of the facility’s role as a provider of covered health care in the community.

· Participate in touring and orientation of potential residents/family members.

· Welcoming and facilitating new admits into the Assisted living/memory care setting, with education and follow up as necessary.

· Visitation on routine basis with new admits, assisting in the facilitation of necessary services and coordination with all patient care departments as needed.

· Meet with administration, medical and nursing staff, and other related departments in planning as directed and necessary for patient pre and post admission needs.

· Assist family and resident as necessary in the execution of the required admissions documents.

· Participate in community planning related to the interests of the facility and the services and needs of the resident and family.

· Interview residents/families as necessary and in a private setting.

· Assist in arranging transportation to other facilities when necessary.

· Provide information to resident/families as to Medicare/Medicaid, and other financial assistance programs available to the resident. Provide direct assistance and support to residents/families with the process of application, submission, and coordination with the relevant programs and their offices.

· Obtain information concerning the resident’s personal and family problems, past illnesses, etc., by assisting in development of Social Service Data Record.

· Provide consultation to members of our staff, community agencies, etc., in efforts to solve the needs and problems of the resident through the development of social service programs.

· Maintain a quality working relationship with the medical profession and other health related facilities and organizations.

· Maintain contact with the resident’s family, involving them with non-medical progress reports as necessary.

· Assist in making appointments for the resident/family as requested or appropriate.

· Work with emotional problems including assisting resident/family with anxieties and stress caused by illness and admission to the facility, difficulties in coping with residual physical disabilities, fears related to helplessness and death, and the need for institutional and specialized care.

Conduct outreach and education on facility services and availability of patient care services to professional contacts, such as physicians, hospitals, related medical professionals, discharge planners, public health agencies, senior citizen groups, organizations serving disabled persons, and state, county, and local medical societies, or other similar groups and institutions.

Conduct outreach and education on facility services and availability of patient care services to prospective patients, their families or responsible parties, or other related individuals or entities, in multiple locations, including but not limited to hospitals at bedside, assisted living or other congregate living environments, homes, or any other locations in which individuals who may need facility services may be located.

In performance of the outreach and education, make known what facilities, services, capacities and availability exist for persons who require this information, relative to the provision of patient care, as well as to serve other purposes such as the exchange and evaluation of medical information for purposes of potential placement.

Bedside or other location specific review and evaluation of patients for the purposes of the above, as well as appropriateness for consideration of admission to the facility for purposes of patient care and access to services offered.

Provision of written, electronic, or other formatted materials that provide information and education on the services, operations, and other data that contribute to an understanding of the role and function of the facility’s role as a provider of covered health care in the community.

Participate in touring and orientation of potential residents/family members.

Welcoming and facilitating new admits into the assisted living/memory care setting, with education and follow up as necessary.

Visitation on routine basis with new admits, assisting in the facilitation of necessary services and coordination with all patient care departments as needed.

Meet with administration, medical and nursing staff, and other related departments in planning anything necessary for patient pre and post admission needs.

Assist family and resident as necessary in the execution of the required admissions documents.

Participate in community planning related to the interests of the facility and the services and needs of the resident and family.

Interview residents/families as necessary and in a private setting.

Obtain information concerning the resident’s personal and family problems, past illnesses, etc., by assisting in development of Social Service Data Record.

Maintain a quality working relationship with the medical profession and other health related facilities and organizations.

Maintain contact with the resident’s family, involving them with non-medical progress reports as necessary.

Assist in standardizing the methods in which work will be accomplished.

Assist in making appointments for the resident/family as requested or appropriate.