Worksuites Workshop: Creating User Experiences that drive Higher Revenue
Name:
Worksuites Workshop: Creating User Experiences that drive Higher Revenue
Date:
June 19, 2019
Time:
6:30 PM - 8:00 PM CDT
Website:
https://ecommercenext.org/
Event Description:
A recent Forester study said that better user experience could drive the conversions 400%! In the past, we have been told that a 60% bounce rate, 2% conversion is excellent. We have been spending tons of dollars in filling the funnel hoping to get more of 2%! However, how about increasing the 2% conversion to 7-8%? Just to put it in perspective, if you are spending 100k in digital marketing for revenue of 300k (2%); with 7-8%, the revenue figure can be hovering around 1-1.2 million USD!
The session is all about user experience driven revenue gains! Ravi will take you through the exciting journey of the world of user experience and what he has learned in the last 20 years. The session will give you deep insights on understanding your customers and how your site can work in creating value for them by optimized user experience. You will learn how to create effective targeted user experience strategies in the digital ecosystem.
About the Speaker: Ravi Singh, Sr. Director of User Experience at PROS, has over 20 years of interactive design experience in multiple domains and technologies. Through his experience, Ravi has developed a vast understanding of customers and end-users, how they behave online, and how to create satisfying experiences for them that drive business value. He has developed User Experience programs at several companies, establishing best practices in UX techniques and measurement of outcomes.
The session is all about user experience driven revenue gains! Ravi will take you through the exciting journey of the world of user experience and what he has learned in the last 20 years. The session will give you deep insights on understanding your customers and how your site can work in creating value for them by optimized user experience. You will learn how to create effective targeted user experience strategies in the digital ecosystem.
About the Speaker: Ravi Singh, Sr. Director of User Experience at PROS, has over 20 years of interactive design experience in multiple domains and technologies. Through his experience, Ravi has developed a vast understanding of customers and end-users, how they behave online, and how to create satisfying experiences for them that drive business value. He has developed User Experience programs at several companies, establishing best practices in UX techniques and measurement of outcomes.